We recently ordered a new insulated lunch box for our youngest daughter online via online retailer Land’s End. She waited patiently for the shipment to arrive at our house. Five days later, her new lunch box was delivered to our front door via USPS along with two dog treats for our 6 year old dog. (Kudo’s to our mail carrier!)
Once we brought the shipping carton into our house, our daughter opened up the carton with excitement. She loved the lunch box. Along with the lunch box, Land’s End provided us with two catalogs that we promptly recycled as we do majority of our business online. The shipping carton was twice as large as the lunch box. Guess you could say that they also included free air space with the shipment?
We have had great success with Land’s End products for our family included these durable lunch boxes. Also thinking that they ship several thousand of these boxes annually. Perhaps that could use a standard shipping carton with a more efficient cube utilization? Implementation of optimized packaging would provide more efficient shipping costs, lower packaging costs, and minimize packaging waste. Added benefit would be increased customer satisfaction.
- When was the last time you reviewed your packaging practices?
- Is your packaging optimized to fit your product line?
- What is the customer experience with your packaging?