Sustainable Packaging | Standing Out in a Crowded Marketplace

sustainable_packaging_standing_out_marketplace_recycleCascadia Packaging Group was recently featured in a Taiga Company blog post Sustainable Packaging 101. Taiga Company is a leading sustainability and social media consulting firm that helps clients embrace sustainability in their operations and engagement with their customers. This blog posting highlighted the environmental and cost savings benefits of sustainable packaging. It also highlighted how sustainable packaging can impact your customers experience with your product.

“…there are countless environmental and cost saving attributes to sustainable packaging but touching, seeing, and feeling are sensory magnets that translate the logic of this approach to one that ignites a consumer’s imagination and makes sustainability real.” – Taiga Company

Sustainable Packaging Defined
The Sustainable Packaging Coalition (SPC) is an industry working group that is driving the sustainable packaging conversation and is striving to “build packaging systems that encourage economic prosperity and a sustainable flow of materials.”  Sustainable packaging as defined by the SPC:

  • Is beneficial, safe & healthy for individuals and communities throughout its life cycle;
  • Meets market criteria for both performance and cost;
  • Is sourced, manufactured, transported, and recycled using renewable energy;
  • Optimized the use of renewable or recycled source materials;
  • Is manufactured using clean production technologies and best practices;
  • Is made from materials healthy throughout the life cycle;
  • Is physically designed to optimize materials and energy;
  • Is effectively recovered and utilized in biological and/or industrial close loop cycles.

Product Differentiation
In a previous blog posting, Footprints + Packaging | Leaving a Lasting Impression we shared how packaging is often overlooked by many businesses. We also mentioned that packaging is an opportunity to create a lasting impression with your customers.

Incorporating sustainable packaging best practices into your packaging is an opportunity to set you apart from your competitors. In a recent article in Triple Pundit titled Sustainable Packaging: The New Product Differentiator?, Leon Kaye states that “…while companies are getting smarter about packaging, waste is still an issue.”  Kaye mentions that sustainable packaging and waste reductions:

“….present companies an opportunity to provide to consumers that they are innovative. At a time where just above every product on the market is commoditized, packaging presents a way to stand out in the crowd.” – Leon Kaye

Your Sustainable Packaging Journey
Sustainable packaging strategies not only benefit the environment but also can add value to your bottom line via cost savings and increased sales. Where are you on your sustainable packaging journey? How can you improve your packaging to align with the growth of awareness of your customers’ desire for sustainable solutions?
Wishing you success in your sustainable packaging journey!

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Posted in Blog, Branding, Management, Marketing, Packaging, Recycling, Sustainability

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