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Customer Experience – Starting Point for Your Packaging Design

Reluctant Black Friday Shoppers Our family is typically low key on Black Friday avoiding most of the chaos associated with that day. Family tradition for us is to visit our local superstore for free donuts and juice a couple hours

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Posted in Blog, Management, Marketing, Molded Fiber, Packaging

Designing Packaging With the Customer In Mind (Or Not…)

Primary functions of packaging include product protection, containment, and marketing.  Packaging professionals are challenged to meet all these goals while also giving consideration to cost and minimizing the environmental footprint.   Often overlooked is the utility or customer experience with

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Posted in Blog, Marketing, Packaging, Supply Chain, Uncategorized