Blog Archives

Reusable Mailing Envelopes | Reducing Packaging Costs + Waste

Cascadia Packaging Group offers our clients a wide range of custom reusable and returnable packaging solutions supporting a wide variety of industries including aerospace, automotive, consumer electronics, and eCommerce.  In a previous post, we highlighted the development of a custom

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Posted in Blog, Branding, Marketing, Packaging, Reusable Containers, Sustainability

Customer Experience – Starting Point for Your Packaging Design

Reluctant Black Friday Shoppers Our family is typically low key on Black Friday avoiding most of the chaos associated with that day. Family tradition for us is to visit our local superstore for free donuts and juice a couple hours

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Posted in Blog, Management, Marketing, Molded Fiber, Packaging

Sustainable Packaging | Standing Out in a Crowded Marketplace

Cascadia Packaging Group was recently featured in a Taiga Company blog post Sustainable Packaging 101. Taiga Company is a leading sustainability and social media consulting firm that helps clients embrace sustainability in their operations and engagement with their customers. This

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Posted in Blog, Branding, Management, Marketing, Packaging, Recycling, Sustainability

Good Design is Invisible

While driving recently, I was listening to an American MarketPlace podcast segment “The Unheralded Path to Success: Be Invisible” featuring the book “Invisibles – the Power of Anonymous Work in an Age of Relentless Self-Promotion” by David Zweig. Invisibles in

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Posted in Blog, Branding, Marketing, Packaging, Sustainability

Footprints + Packaging | Leaving a Lasting Impression

At home and work, we are all consumers of products and packaging.  Well-designed packaging looks great, is easy to unpack, and results in minimal packaging waste.  Packaging is functioning at it best when not noticed.  What was the last remarkable

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Posted in Blog, Management, Marketing, Packaging, Sustainability

The Cost of Shipping Air

We recently ordered a new insulated lunch box for our youngest daughter online via online retailer Land’s End.  She waited patiently for the shipment to arrive at our house.  Five days later, her new lunch box was delivered to our

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Posted in Blog, Marketing, Packaging, Supply Chain, Sustainability

Designing Packaging With the Customer In Mind (Or Not…)

Primary functions of packaging include product protection, containment, and marketing.  Packaging professionals are challenged to meet all these goals while also giving consideration to cost and minimizing the environmental footprint.   Often overlooked is the utility or customer experience with

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Posted in Blog, Marketing, Packaging, Supply Chain, Uncategorized

Seattle Plastic Bag Ban | Like it or not… Here it is!

Seattle’s ban on plastic shopping bags started effective July 1, 2012.  Retailers within the Seattle city limit can no longer offer plastic bags to customers  (except for meat, produce, and bulk food) and also are required to charge customer $0.05

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Posted in Blog, Marketing, Packaging, Sustainability

Sustainable Packaging | Who should drive change?

We recently toured a Pacific Northwest company that manufactures products for the outdoor recreational industry.  Great company with a strong track record of designing and supplying world class products for almost three decades. They have a diverse customer base including

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Posted in Blog, Marketing, Packaging, Supply Chain, Sustainability

Paper vs. Plastic | Opportunity Knocks?

“We are continually faced with a series of great opportunities brilliantly disguised as insoluble problems.” – John W. Gardner Our previous post highlighted the recent plastic bag ban enacted by the Los Angeles City Council as reported by the Los

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Posted in Blog, Marketing, Packaging, Sustainability